samuel x leumas: 11月 2008

Background of BV:
Bottega Veneta was founded in the early 1960's, it is a manufacturer of consumer goods, producing primarily men's and women's ready-to-wear clothing, small leather goods, and exclusive home items. The best known fashion item for BV is leather goods, including handbags, luggage and leather wallets.
The colour and style of design is very simple but matched flawlessly. This steady brand use colour in a safety way and use very few sharp and outstanding colours even only have a glance on its collection.

Analysis on colour of BV:
We have analysed 5 years of the collections of spring-summer (S/S) and fall-winter (F/W). We found that the collection of fall-winter (F/W) usually use more dark colours.

1) Colour chart and colour proportion

In all of the colors BV had used, yellow-orange (especially colors near brown) appears in all season’s collections, but they are not exactly the same as they have different values or saturation. Colors like Tan, sienna or saddle brown are some examples.

2) Colour

BV usually use comparatively more aggressive color (like yellow-orange) and use not only one color theory, she usually uses 2 theories plus an extra color or a theory with an extra color or strictly 2 theories. And all seasons will include one to two colors from black, grey or white.

3) Mood of BV

Mood is very abstract but I think that BV wants to create an elegant with high quality. Although Tomas may not want to commercialize his products, for the reality, he only can do is to take a balance.

Based on Helson-Lansford’s study, men prefer blue, violet, green and women prefer red, orange, and yellow. Tomas put a good effort to apply BV’s aim but still feed the taste of the customers. Therefore, BV collections use a lot of red, orange for women and blue or blue-green for men.

4) The meaning of colours used

As mentioned before, brown, black, grey, blue and red use often, so based on the meaning of colors we may find some clues why those colors are being chosen.

Brown: earth, home, reliability, comfort, endurance, stability, simplicity, comfort
Black: elegance, sexuality, formality, style, sophistication
Red: passion, desire, energy, love, all things intense and passionate
(Burgundy: Vigor, elegance, richness, refinement)
Grey: reliability, staid, modesty, dignity
Blue: tranquility, harmony, trust, security, cleanliness, loyalty

BV’s image is to give quality, so reliability and simplicity fit her a lot together with elegant. There is no doubt that the colors above are used a lot as those characteristic of reflection they give people.

5) Leather goods (bags) analysis
Since BV is first best known for its signature leather goods which bags are the most important items for the brand, color used for the bags have relationship and match the color use in the out-fits. And from the bag analysis, brown, beige, pale-violet-red, tan which is the original leather color or colors with very low value or very high value are used.

The inspiration of the BV 2009 F/W collection:
As the theme and inspiration of fashion usually comes from news and hot topic of our society, the “financial tsunami” is my inspiration for developing this collection for BC 2009 F/W. Financial tsunami is something about the decline of USA mortgage loan and bonds market, because of that many financial crisis exist and the stock market index keeps falling and falling. In this circumstance, people lost their money in the stock market and they are not willing to buy the stock in the market. Although “financial tsunami” makes people lost millions of money, some guys earn a lot from it. The “financial tsunami” affects economies of the whole world, the purchasing power of people are very “tight”. Because of the above circumstances, my inspiration is drawn from the “financial tsunami” and I started to develop a collection.
The impressions of financial tsunami are money, decline of index and depression. To think of them further, money inspires me to think of gold, silver and copper which are sold in the market and the price will fluctuate in the market. The index of the stock market inspires me to think of fluctuation of lines which going up and down, numbers and dots. The depression of people inspires me to think of tight fit and skinny garment.
To apply the above inspirations to my collection, I will design some tight fit and skinny garment with sharp cut lines. Since the feeling of depression inspires me to think of “tight”, most of the outfits are tight-fitted and semi tight-fitted. Also, the fluctuation of the index inspires me to think of sharp cut lines on the outfits. There are some patterns that I will use in my collection, for examples, stitch line, dots and lines. These patterns are inspired by the curve of the index line and the numbers of the index. For the detail parts of the garments, I will put ruffles and clouds on the garment since tsunami inspires me to think of something that is very soft. For the accessories, I will use the shape of gold brick to design bags with the outfits.
The colour family for the BV 2009 F/W is shown below. There are blue, green, grey, sliver, gold and copper in it. The blue colour represents tsunami, the green colour represent the index number and curve, the grey colour represents the feeling of depression, the gold, sliver and copper colours represent the money.